THREE SIXTY VODKA signs new distribution deal with Disaronno International UK Ltd.
Feb 2025
The leading German vodka brand THREE SIXTY VODKA has signed a distribution deal with Disaronno International UK Ltd. which will lead to the no. 1 premium vodka brand in Germany gaining a major presence in the UK market.[1]
CEO of Schwarze & Schlichte, brand owner of THREE SIXTY VODKA, Dirk Hasenbein explained:“
As part of our international strategy, of this first stage of our investment in the UK, and of our partnership with Disaronno International UK Ltd., we have defined a strong strategy together which will give our brand distribution, presence and visibility. We clearly wish to replicate our success of the last ten years in Germany in the dynamic UK market.”
Marc Richardson, MD and UK Country Manager of Disaronno International UK Ltd. says:
“We identified THREE SIXTY VODKA as the ideal partner to integrate in our portfolio and complement our strategy. The Espresso Martini is the 4th most sold[2] cocktail in the UK and we are confident that THREE SIXTY VODKA and TIA MARIA Espresso Martini is going to take the market by storm – as will the other serves of our vodka partner.”
What is THREE SIXTY VODKA?
Purity without compromise.
THREE SIXTY VODKA is refined with a complex fourfold distillation and a unique diamond-filtration. This is the basis for the unusually mild and smooth flavor profile at 37.5% vol. The high-class appearance underlines the uniqueness: the glass bottle with striking facet-cut embossment and the characteristic velvet label with a rich silver font complete our premium vodka.
About THREE SIXTY VODKA
THREE SIXTY VODKA is the #1 Vodka in the premium vodka segment in Germany for the third year in a row; As the current Nielsen Vodka Report for the period week 52, 2024, shows, the brand increased its sales by another 2 percent even in a market that is in decline in 2024. This demonstrates the strength of the Three Sixty brand in a demanding and competitive environment.
Furthermore, the market leader is one of the leading Vodka brands in retail in Germany as well as in modern gastronomy and is ready to expand the European market. This development is due to its mild and pure taste, which results from four-times-distillation and diamond filtration. Moreover, the striking appearance of the shiny bottle design and velvet label underlines the brand. Three Sixty Vodka has been in the Schwarze und Schlichte portfolio since 2008, and since the end of 2022 it is market leader among the premium vodka brands in Germany. Further information at: www.three-sixty.global.
[1] Nielsen Market Report for the vodka category (CW 52 2024)
[2] CGA Mixed Drinks volumetric sales data – MAT to March 2024