Disaronno International UK has a successful NRB25 Show in Manchester, UK
Mar 2025
The Northern Restaurant and Bar Show is a key opportunity for us to not only gather leads but to build brand awareness across our portfolio and showcase newer products such as Isolabella Limoncello and THREE SIXTY VODKA and new concepts like the Barrel Aged Spirits Collection. The DIUK team had a fantastic time connecting with industry professionals and showcasing our full core range and those of our agency partners over this two-day event.
This year we also updated our tradeshow stand which allowed it to really stand out and draw a crowd. As well as showcasing the many products in our portfolio on their own, the team provided guests with small samples of our key hero serves so guests could enjoy them at their best and become inspired. Always a successful show, this year's NRB had 12,187 visitors, a 13.4% increase on last year, which allowed us to interact with even more key contacts and potential customers.
Here is a highlights video from the event:
On-Trade Marketing Manager, Aiste Valiukaite, says: “The DIUK team was thrilled to be back at NRB this year with an even bigger and stronger showcase of our portfolio. It was great to see Manchester as busy as ever with bartenders and publicans over the two days of the trade show!
This year, we proudly launched our Barrel Aged Spirits Collection, bringing together various premium dark spirits, which received fantastic feedback. Another major highlight was the introduction of THREE SIXTY VODKA, Germany’s No.1 premium vodka and the newest addition to our portfolio. We’re already planning our return and can’t wait for the next NRB!”
This was the first time DIUK included the new ‘Barrel Aged Spirits Collection’ concept at a UK tradeshow. The aim was to create a point of distinction from the core portfolio while ensuring that it was still clear that the Barrel Aged Collection was part of Disaronno International UK. This section was a max of core and agency brands, focused primarily on: Sagamore, The Busker, Rumpublic, Cotswold Distillery whiskies, Umiki Whisky, Minoki Rum, and Inchdairnie Distillery's Ryelaw Whisky. We also took the opportunity to invite Inchdairnie’s Brand Ambassador, Rob Shaw to host a stand takeover to connect directly to the guests and give them a sneak peek of the upcoming release of Kinglassie.
This was our most successful year to date with over 1,645 samples poured, more than double last year's number. We also collected over 250 leads which our sales team are now in the process of reaching out to directly.